Freedom Point – Mixed-Use Master Development

Project Type: Large-scale mixed-use master planned commercial development
Location: Roseville, California (adjacent to Highway 65)
Project Size: Approximately 60 acres
Project Type: Large-scale mixed-use master planned commercial development
Location: Roseville, California (adjacent to Highway 65)
Project Size: Approximately 60 acres
Scale Snapshot: 60 acres | 13+ year development horizon | $30M+ in parcel sales | ~$20M in site improvements

My Role

Site identification, acquisition and negotiation, master planning, entitlements, oversight of civil and architectural design, legal, community outreach, site improvements and management of General Contractors, CC&R and POA formation, parcel sales and transaction management, and long-term POA management.

Project Overview

Beginning in 2012, I was responsible for the identification, negotiation, and acquisition of a 60-acre mixed-use property in Roseville, California, located adjacent to Highway 65 in an area experiencing rapid growth. The project, later named Freedom Point, was acquired from The Cinemark Corporation and positioned to support a long-term, master-planned mixed-use development.

My original client sought a large parcel for their own use, complemented by surrounding retail, restaurant, entertainment, hospitality, and community-enhancing uses. From the outset, Freedom Point was conceived as an integrated mixed-use environment rather than a single-user development.

The Challenge

The project required navigating the complexity inherent in large mixed-use developments, including acquisition from a corporate seller, multi-phase entitlement approvals, public outreach, infrastructure planning, and long-term ownership and operational considerations. As the project evolved over time, additional challenges included coordinating multiple users with different operational needs, managing parcelization and sales while maintaining a cohesive development vision, and adapting the master plan when the original client ultimately decided not to build their own facility.

My Approach

I approached the project as a long-term master development rather than a series of isolated transactions. My role encompassed end-to-end responsibility, beginning with acquisition and extending through planning, approvals, infrastructure development, and execution.

I directly managed civil and architectural design teams, processed entitlements, and led public outreach efforts. I also oversaw construction of the project’s site improvements, developed CC&Rs, and established the Property Owners Association, including the related legal and contractual documentation necessary to support long-term governance of the project.

Throughout these phases, I negotiated and managed parcel sales to:

· TopGolf for the first California location

· Tharaldson Hospitality for development of a Residence Inn by Marriott and a Home2 Suites by Hilton

· Covenant Development for approximately 25,000 square feet of retail, including Peet’s Coffee and Chipotle

· Tower Investments for approximately 50,000 square feet of mixed-use development (still under development)

· Core Hotels for the development of a Homewood Suites by Hilton (still under development)

The Solution

Following project approvals, I negotiated and managed the sale of the largest remainder parcel to Topgolf, which became the company’s first California location.

Timeline

· 2012: Property acquisition from The Cinemark Corporation

· 2013–2014: Civil and architectural design, entitlements, public outreach, and parcel sale to Topgolf

· 2015: Phase 1 site improvements and commencement of Topgolf construction

· 2016: Phase 2 site improvements; Topgolf construction completed and opened; hotels and Covenant Development retail buildings constructed and opened

· 2017: Mixed-use parcels sold to Tower Investments

· 2018: Phase 3 site improvements, parcel map for remainder parcels, and sale of parcel to Living Spaces

· 2019: Living Spaces construction completed and store opened

· 2022: Third hotel parcel sold to Core Hotels (currently undeveloped)

· 2024: Dutch Bros. drive-through constructed and opened

· 2025: Final client-owned remainder parcel sold

The Outcome

Over time, the project evolved into a fully realized mixed-use environment anchored by national tenants, hospitality uses, retail, entertainment, and complementary commercial development. The site was successfully entitled, subdivided, sold, and developed in phases while maintaining a cohesive vision and functional infrastructure.

Over the life of the project, I managed and executed more than $30 million in parcel sales and approximately $20 million in site improvements on behalf of my client, coordinating transactions, infrastructure delivery, and phased development across multiple users.

I continue to serve as the Property Owners Association manager and oversee the property management company responsible for day-to-day operations, ensuring continuity and long-term stewardship of the development.

Why This Matters

This project demonstrates my ability to identify opportunity, structure complex acquisitions, manage entitlements and infrastructure, and execute large-scale mixed-use development over an extended time horizon. Whether working on my own property or on behalf of clients, I bring the technical expertise, transaction experience, and relational capacity required to deliver complex real estate projects involving multiple stakeholders and evolving objectives.

Successful mixed-use development requires long-term vision, adaptability, and disciplined execution across many years.